Editia cupcakes and crowdfunding experts at Gleebooks


Anna Maguire and Charlotte HarperEditia cupcakesCrowdfund it! launch: expert panel

A small but enthusiastic crowd gathered at Gleebooks last Sunday (September 23) to celebrate the launch of Crowdfund it! and its publisher, Editia.

The highlight was the panel event, at which three of the founders/co-founders of Australia’s major crowdfunding platforms (Tom Dawkins of Startsomegood, Rick Chen of Pozible and Bryan Vadas of iPledg) took to the stage together for the first time – along with Crowdfund it! author Anna Maguire and successful crowdfunding campaigner Kate Toon – to discuss latest developments in the phenomenon.

The cupcakes were delicious.

You can see more photos from the day in our gallery on the Editia Facebook page and the Pinterest board created for the launch.

Videos coming up shortly.

Crowdfund it! launch @ Gleebooks


Crowdfund it! cover

Sydney’s first ever ebook launch
Expert panellists on the latest in crowdfunding

Where: Gleebooks, 49 Glebe Point Road, Glebe NSW
When: 3.30pm for 4pm, September 23, 2012
Who: Anna Maguire, author, Crowdfund it!; Alan Crabbe, co-founder, Pozible; Tom Dawkins, co-founder, StartSomeGood; Bryan Vadas, co-founder, iPledg; writer and successful Pozible campaigner Kate Toon; Charlotte Harper, founder and publisher, Editia
What: Official launch of Editia, Crowdfund it! and expert panel discussion on the latest developments in crowdfunding
RSVP: Essential, please call Gleebooks on 02 9660 2333

Gleebooks is playing host to an afternoon tea event on September 23 to mark the arrival of specialist short non-fiction digital start-up Editia on the publishing scene, and the launch of its first title, Anna Maguire’s Crowdfund it!

The September publication is a complete guide to crowdfunding featuring real insights from successful campaigns the world over. It covers creative projects, causes, social entrepreneurship, microfinance and business equity.

Crowdfunding enables a collective of individuals to pledge small amounts of money towards a common goal. Boosted by social media take-up, it is expected to nearly double 2011 takings and raise US$2.8 billion worldwide this year according to industry research group Massolution.

Sydney-based Maguire is a digital publishing consultant and blogger Her book focuses on 12 of the highest profile crowdfunding platforms, including Kickstarter, Pozible and ArtistShare. It features interviews with successful campaigners like star of British sci-fi comedy Red Dwarf Robert Llewellyn, who raised £21,000 to publish his novel News From Gardenia through Unbound.

At what will be the first ever Sydney bookstore launch event for an ebook, as opposed to a printed book with an associated digital edition, attendees will be able to purchase their own copy from Gleebooks’ Booki.sh-powered online store on the spot and start reading it on their smartphone or tablet right away.

Maguire will join a panel of experts, including Pozible co-founder Alan Crabbe, to discuss the latest developments in crowd funding.

Learn more about the latest developments in crowdfunding at the Crowdfund it! blog, and buy your copy of the book for $7 here.