Crowdfunding gurus debate the latest issues


The highlight of last Sunday’s launch of Crowdfund it! was the panel event, during which experts on crowdfunding responded to probing questions from an attentive and inquisitive audience on the phenomenon.

Tough queries covered issues such as what the success of crowdfunding means for Government funding of the arts sector, how the platforms ensure that campaigners meet their commitments, legal issues around entrepreneurial campaigns, and what should happen to excess funds when campaigners exceed their targets.

Check out some inspirational presentations (the first from author of Crowdfund it! author Anna Maguire and the second from Startsomegood founder Tom Dawkins) on our YouTube channel here or by clicking on the video screens below.

‘Zeitgeisty’ Crowdfund it! in Spectrum


Editia in Spectrum

Editia and its first title, Crowdfund it!, made their Sydney Morning Herald debut today. SMH literary editor Susan Wyndham rang earlier this week to talk about what we’re up to. She’s right: Crowdfund it! is Zeitgeisty, and Anna Maguire is a digital expert. Wyndham was very encouraging when we spoke, and enthusiastic about her own work and role at Fairfax despite the recent round of redundancies. It’s great to see the SMH paying attention to digital start-ups (the item above ours is about another new publisher, Hampress.com).

Crowdfund it! on international TV


Business Today screengrab

If you were in any doubt as to the identity of Australia’s leading expert on crowdfunding, look no further than this video of Anna Maguire’s appearance on Business Today on ABC News 24 earlier today.

The program airs in Asia and the Pacific on the Australia Network as well as being broadcast live on News24 and ABC1, so the message is going global (appropriately, as the book is available the world over, of course).

Anna knows crowdfunding inside out and back to front, as readers of her book, Crowdfund it!, know already. She provides a brilliant overview of the phenomenon during the interview.

Editia is thrilled to be a part of Anna’s success.

We at Editia are also mighty impressed at her media performance. You’d think she was a television regular! Perhaps she will be after today.

Crowdfund it! launch @ Gleebooks


Crowdfund it! cover

Sydney’s first ever ebook launch
Expert panellists on the latest in crowdfunding

Where: Gleebooks, 49 Glebe Point Road, Glebe NSW
When: 3.30pm for 4pm, September 23, 2012
Who: Anna Maguire, author, Crowdfund it!; Alan Crabbe, co-founder, Pozible; Tom Dawkins, co-founder, StartSomeGood; Bryan Vadas, co-founder, iPledg; writer and successful Pozible campaigner Kate Toon; Charlotte Harper, founder and publisher, Editia
What: Official launch of Editia, Crowdfund it! and expert panel discussion on the latest developments in crowdfunding
RSVP: Essential, please call Gleebooks on 02 9660 2333

Gleebooks is playing host to an afternoon tea event on September 23 to mark the arrival of specialist short non-fiction digital start-up Editia on the publishing scene, and the launch of its first title, Anna Maguire’s Crowdfund it!

The September publication is a complete guide to crowdfunding featuring real insights from successful campaigns the world over. It covers creative projects, causes, social entrepreneurship, microfinance and business equity.

Crowdfunding enables a collective of individuals to pledge small amounts of money towards a common goal. Boosted by social media take-up, it is expected to nearly double 2011 takings and raise US$2.8 billion worldwide this year according to industry research group Massolution.

Sydney-based Maguire is a digital publishing consultant and blogger Her book focuses on 12 of the highest profile crowdfunding platforms, including Kickstarter, Pozible and ArtistShare. It features interviews with successful campaigners like star of British sci-fi comedy Red Dwarf Robert Llewellyn, who raised £21,000 to publish his novel News From Gardenia through Unbound.

At what will be the first ever Sydney bookstore launch event for an ebook, as opposed to a printed book with an associated digital edition, attendees will be able to purchase their own copy from Gleebooks’ Booki.sh-powered online store on the spot and start reading it on their smartphone or tablet right away.

Maguire will join a panel of experts, including Pozible co-founder Alan Crabbe, to discuss the latest developments in crowd funding.

Learn more about the latest developments in crowdfunding at the Crowdfund it! blog, and buy your copy of the book for $7 here.