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Crowdfund It!

by

From: $9.99

US entrepreneur Ryan Grepper set a new record for online fundraising in August 2014 when customers flocked to Kickstarter to help him bring his fancy esky, the Coolest Cooler, to market via pledges of $13,285,226.
This astonishing success story is one of dozens featured in Crowdfund it!, a comprehensive guide to the global crowdfunding phenomenon.
Fully revised for its third edition, the book offers expert advice for creatives, start-ups and not-for-profits who are considering running an online fundraising campaign.

The latest update includes an expanded section on equity crowdfunding, updated case studies and profiles plus details of several new fundraising websites.

Written by Australian digital publishing and crowdfunding teacher and blogger Anna Maguire, Crowdfund it! profiles key global crowdfunding platforms such as Indiegogo, Pozible and StartSomeGood.

It features inspiring interviews with successful campaigners like Australian entrepreneur Phil Bosua, who led a team that used Kickstarter to raise over $1.3 million to bring smartphone-controlled lightbulb LIFX to market, and will appeal to anyone who is keen to keep up with developments in digital culture.

Crowdfund it! is complemented by a blog,www.crowdfundit.com.au, a Twitter profile,@crowdfunditnow, and a Facebook page, facebook.com/crowdfunditnow.

 


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